Everyday Merino Wool

Work hard, play hard.

our fabric

Caps for Camps

$10 from each sale goes to summer camps in Canada

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WFH ESSENTIALS

The new daily uniform

MERINO SHIRTS

BUILDING BETTER BASICS

Tailored, feather-weight merino wool essentials

COLLECTIONS

EMPOWERING OUTDOOR PLAY

Leading the way for the next generation.

OUR STORY

LOOK GOOD. FEEL GOOD. DO GOOD.

3% of net sales from all STNDRD FARE products go to local outdoor programs.

ELEVATED CAMP CLASSICS

$10 from the sale of every hat in our headwear collection, goes towards helping summer camps survive the pandemic.

TAILORED PERFORMANCE

Performance fabrics meet tailored silhouettes for freedom of movement all day long.  Bike to work, run for coffee, play table tennis at lunch, and still look and feel great.

THE AVERAGE CHILD SPENDS LESS TIME OUTSIDE THAN A PRISON INMATE

Remember when kids stayed outside and played until the street lights came on?  We do, and we think that good old-fashioned outdoor play is one of the building blocks that empowers both youth and adults alike. 

3% of net sales from all STNDRD FARE products go back to the delivery of local, community based outdoor programs. Building better basics, for the next generation.

Latest News

Tales From the Wild

Youth Gone Wild...Hopefully.

Mar 13
For Jasper, canoe tripping was a regular family activity from a very young age, providing opportunities to learn about and appreciate the world around her....

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