We started STDNRD FARE as a way to inspire outdoor play. Apparel and accessories that work for your real-life needs. The ability to sweat, move, play and be outside while still looking your best at work or at home. Marrying performance fabrics with modern, classic silhouettes.
Having two young girls ourselves, we're seeing first-hand the movement away from the outdoors with today's generation, where kids and adults alike are losing the ability to hone skills that are learned through an active outdoor lifestyle, being outside among the trees and the water, free to run, free to think and free to make mistakes. It's no surprise to anyone that kids don't get outside as much anymore, and neither do adults. But it may surprise you to learn that the average youth between the ages of 12 and 18 spends less time outdoors than a maximum security prison inmate. Less than 30 minutes per day.
At STNDRD FARE we think it's time to change.