STNDRD FARE is on a simple mission. To create the most versatile products on the market.  Our goal is to keep you outdoors, to keep you comfortable and to keep you looking great, all at the same time.  We're looking to create a new STNDRD for the way we look and feel throughout the day.  Tailored performance staples.  One piece of clothing, one accessory, one key item that works perfectly for you – whether you’re grinding away at the office, cutting wood at the cottage, or paddling through the park.  Everyday apparel and accessories that work hard to keep you comfortable in all conditions, keep you looking great in all social climates and help to facilitate an active outdoor lifestyle. 


At STNDRD FARE we believe that your circle of friends, your social etiquette and your word is more important than the number of Instagram followers you have.  We think that life should move seamlessly between work and play and consumerism should be both thoughtful and local, with respect for our environment.  We should spend as much time outdoors as we do indoors, and our rules are both tighter and looser.  We should lead by example and believe in a community where manners are important, recess still means “outdoor free play” at school, and kids can stay out until the street lights came on. We aren’t judged by things we have, but by who we are.  As Canadians, we work hard and play hard, so wouldn’t it be great to look our best while doing both?  

Welcome to the new STNDRD.