OUR STORY
Over 80% of our population lives in cities, yet the woods, lakes and mountains of the Canadian wilderness are what define us. Rugged yet refined, that’s how we’re made. With 4 dedicated seasons every year, ranging from extreme cold to scorching heat, mixed with a rainy season and a dry season, it’s understandable that the Canadian wardrobe needs to be versatile.
Today’s performance apparel tends to be either fitted as a base layer and covered with logos, making it only suited for the gym, or boxy, unstructured and only appropriate for the weekend. At STNDRD FARE we’ve taken nature’s finest outdoor technical fabric, Merino Wool, and crafted apparel that’s both performance based in it's material choice, while also being tailored for the city. Dress it up or dress it down, it’s made for moving, sweating and stretching, while keeping you looking and feeling great.
Today’s performance apparel tends to be either fitted as a base layer and covered with logos, making it only suited for the gym, or boxy, unstructured and only appropriate for the weekend. At STNDRD FARE we’ve taken nature’s finest outdoor technical fabric, Merino Wool, and crafted apparel that’s both performance based in it's material choice, while also being tailored for the city. Dress it up or dress it down, it’s made for moving, sweating and stretching, while keeping you looking and feeling great.