It doesn't have to be about bagging peaks, crushing miles or epic journeys.  STNDRD FARE is about the everyday adventures, allowing you to enjoy the outdoors as much as possible, every single day.   

We build apparel and accessories designed to keep you mobile, comfortable, dry, warm and fresh outdoors, all while looking your best. So walk to work, bike to work, hike at lunch, walk for groceries, or take a short walk to the coffee shop. Our hope is that the kids of today will adopt these healthy habits and become outdoor advocates for the next generation.