IT'S ALL ABOUT THE MOVEMENT

Remember when kids used to stay out until the streetlights came on? We do, and we think that good old-fashioned outdoor play is one of the building blocks that empowers both youth and adults alike. It’s sad to see this disappearing with the next generation, because along with this goes a respect and an intrinsic need to protect our wild spaces.

We don’t want to see that go away, so all of our products are designed as performance layers that can be worn formally or casually, as base layers or on their own. They’re designed to get you active 7 days per week, and still keep you feeling and looking your best. Our hope is that through functional, everyday apparel, we can inspire the next generation to keep moving through leading by example.

That’s why 10% of profits from every online sale go back to the delivery of local, community based outdoor programs. Building better basics for the next generation.